Privacy policy

1. Information we collect

Information you provide directly, such as when you:

• Submit a contact form, appointment request, or new patient inquiry (name, phone number, email address, and message content)
• Register for or log into the patient portal
• Make an online bill payment (processed by our third-party payment processor; we do not store full card numbers)
• Sign up for communications or newsletters, if offered

Information collected automatically, such as:

• IP address, browser type, device type, and operating system
• Pages visited, time spent on pages, links clicked, and referring website
• Approximate location (city/region) inferred from IP address
• Cookies and similar tracking technologies (see Section 4 below)

We do not knowingly collect sensitive medical information through general Site forms. Please do not submit detailed medical history, symptoms, or other health information through the general contact form — use the patient portal or call our office instead, as these channels have appropriate safeguards for that type of information.

2. How we use information

We use the information we collect to:

• Respond to inquiries and appointment requests
• Operate and maintain the patient portal and online bill payment features
• Improve the Site’s content, usability, and performance
• Understand how visitors use the Site (analytics), including page views, scroll behavior, button and link clicks, and form completion, so we can identify and fix usability issues
• Communicate with you about your account, appointments, or billing, where applicable
• Comply with legal obligations and protect the security of our Site and patients

3. How we share information

We do not sell your personal information. We may share information with:

• Service providers who perform functions on our behalf, such as website hosting, our patient portal platform, payment processing, and analytics tools — bound by confidentiality and data protection obligations
• Legal and safety purposes, where required by law, court order, or to protect the rights, property, or safety of Gilbert Center, our patients, or others
• Business transfers, in the event of a merger, acquisition, or sale of assets, subject to standard confidentiality protections

4. Cookies and analytics

The Site uses cookies and similar technologies (such as web analytics tags) to understand how visitors use the Site — for example, which pages are viewed, how far visitors scroll, and which buttons or links are clicked. This helps us maintain and improve the Site.

You can control cookies through your browser settings, including blocking or deleting them. Note that disabling cookies may affect the functionality of certain features, such as the patient portal or online forms.

We do not use this Site analytics data to make decisions about your medical care, and it is kept separate from your medical record.

5. Data security

We use reasonable administrative, technical, and physical safeguards designed to protect information submitted through the Site from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

6. Data retention

We retain information collected through the Site for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law, including healthcare recordkeeping requirements for any information tied to your status as a patient.

7. Your choices and rights

Depending on your location, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of certain information, subject to our legal and recordkeeping obligations
• Opt out of non-essential communications

To exercise any of these rights regarding information submitted through the Site, contact us using the details in Section 10. Requests related to your medical records should be directed to our office in accordance with our HIPAA Notice of Privacy Practices.

8. Children’s privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children through the Site. If you believe a child has submitted information to us through the Site, please contact us so we can remove it.

9. Third-party links

The Site may link to third-party websites, including our patient portal provider and payment processor. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party site you visit.

10. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision. We encourage you to review this page periodically.

11. Contact us

If you have questions about this Privacy Policy or how we handle information submitted through the Site, contact us: